Online Privacy Policy for Prism Data
Effective Date: April 21, 2021
Last Updated: January 2, 2025
Prism Data Technologies, Inc. (“we,”“us,” “our,” or the “Company”) offers data processing services to businesses and collects certain information from its customers and other visitors to the Prism Data website at www.prismdata.com, as well as any related websites and mobile apps that the Company may develop from time to time (collectively, our “Sites”).
This Privacy Policy (this “Policy”) describes the types of personal data (defined below) that we may collect when you visit our Sites. This Policy also describes how we use your personal data ,our third-party sharing practices, and your rights and choices regarding that information.
We offer data processing services to businesses (our “Customers”) using personal data that is sourced from or through those Customers, including our data intelligence and technology application programming interface platform (the “Services”). This Policy does not apply to the personal data that we collect and use for the purpose of providing those Services to our Customers. Such personal data instead is governed by the privacy policy of each respective Customer and the laws applicable to that Customer, including, but not limited to, the federal Gramm-Leach-Bliley Act and Fair Credit Reporting Act.
This Policy also does not apply to third-party sites, products, or services, even if they link to our Sites, and we encourage you to read the privacy policies of any third-party sites with which you choose to interact. Where links to third-party sites are integrated in our Sites, we will make every effort to clearly mark them as such.
For the purposes of this Policy, “personal data” means any information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual. Personal data does not include publicly available information; lawfully obtained, truthful information that is a matter of public concern; information that has been de-identified, or aggregated information. We may collect the following categories of personal data about you that you choose to provide to us when you use or interact with our Sites or Services:
We may use the personal data we collect:
We may share personal data collected online with our vendors, partners, and other entities, consistent with the circumstances in which we have collected the information, including as follows:
The Sites may use cookies and similar technologies, such as web beacons, embedded scripts, pixels, and tags, to improve user experience, for performance and analytics, and to customize and enhance our content, products, and services. A “cookie” is a small text file that a web server stores in browser software. A browser sends cookies to a server when the browser makes a connection to that server (for example, when requesting a web page from the same domain that created the cookie). The general purpose of cookies is to remember a browser over time and distinguish one browser instance (or user) from all others. Some cookies and other technologies may track the personal data users provide when they interact with a site and may store such personal data. We use first-party and third-party cookies to ensure that our Sites function properly, to understand how individuals use and engage with our Sites, and to analyze and improve our Sites. Examples of cookies we use include:
Most browsers are initially set up to accept cookies, but you can reset your browser to block or delete all cookies in your browser’s settings using the links provided below. Please note that if you block essential cookies, certain parts of the Sites may not function properly. Please note that the Sites do not support “Do Not Track” requests sent from a browser at this time.
A. Analytics
We may use Google Analytics or other service providers for analytics services. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Sites. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You may exercise choices regarding the use of cookies from Google Analytics by going tohttps://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en.
B. Third-Party Ad Networks
Certain companies may participate in the Digital Advertising Alliance ("DAA") YourAdChoices Program and may display an Advertising Option Icon for Interest-based Ads that links to an opt-out tool that allows you to exercise certain choices regarding targeting. You can learn more about the DAA AdChoices Program at http://www.youradchoices.com and its opt-out program for mobile apps at http://www.aboutads.info/appchoices.
In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative (“NAI”). NAI has developed a tool that allows consumers to opt out of certain Interest-based Ads delivered by NAI members' ad networks. To learn more about opting out of such targeted advertising or to use the NAI tool, see http://www.networkadvertising.org/choices. Note that even if you opt out of certain kinds of Interest-based Ads, you will continue to receive non-targeted ads. Opting out of one or more NAI or DAA members only means that those selected members should no longer deliver certain targeted ads to you pursuant to the DAA / NAI rules. Such an opt-out will affect certain services but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). If your browsers are configured to reject cookies when you visit this opt-out page, or if you subsequently erase your cookies, use a different device or web browser(s), or use a non-browser-based method of access (e.g., mobile app), then your DAA / NAI browser-based opt-out may not, or may no longer, be effective. Mobile device opt-outs will not affect browser-based Interest-based Ads even on the same device, and you must opt-out separately for each device. We are not responsible for the effectiveness of, or compliance with, any third party’s opt-out options or programs or the accuracy of their statements regarding their programs.
A. Electronic Marketing Communications
If you would like to stop receiving our electronic marketing or promotional messages and notifications, you may do so by following the unsubscribe instructions that appear in our email communications. You may also be able to manage your electronic communications preferences by contacting us using the information provided below. We will endeavor to comply with these requests as soon as reasonably practicable. Please be advised that you may not be able to opt out of receiving certain service or transactional messages from us that are required to provide you with our products and services.
B. California “Shine the Light” Law
California residents additionally have the right to request information regarding third parties to whom the Company has disclosed certain categories of personal data during the preceding year for those third parties’ direct marketing purposes under California’s “Shine the Light” Law. We do not disclose personal data to third parties for their own marketing purposes, and we permit you to opt out of any disclosures of non-identifiable personal data. However, if you are a California resident and would like to inquire further, please contact us using the information provided below. You must include your full name, email address, and postal address in your email or mail request so that we can verify your California residence and respond.
C. Your Nevada Privacy Rights
We do not “sell” personal data as that term is defined under Nevada Law. However, Nevada residents have the right to request to opt out of any future “sale” of their personal data under Nevada SB 220. If you would like to make such a request, please contact us using the information provided below. You must include your full name, email address, and postal address in your email or mail request so that we can verify your Nevada residence and respond. In the event we sell your personal data after the receipt of your request, we will make reasonable efforts to comply with such request.
The privacy and security of your personal data is deeply important to us. To that end, the Company maintains technical, administrative and physical safeguards to help protect the security of your personal data against unauthorized access, destruction, loss, alteration, misuse, or disclosure. Your personal data is accessible to only a limited number of personnel who need access to the information to perform their duties. Please note, however, that no method of transmission over the Internet or method of electronic storage is 100% secure.
We retain personal data for as long as necessary for the purposes outlined in this Policy. This information will be used and retained to the extent necessary to comply with any legal obligations or policies, to resolve disputes, and/or enforce legal agreements. We may also retain personal data for internal analytic purposes, including to enhance security features or improve the functionality of our Sites. Our determination of precise retention periods will be based on (i) the length of time we have an ongoing relationship with you; (ii) whether there is a legal obligation to which we are subject; and (iii) whether retention is advisable in light of our legal position, including regard to applicable statutes of limitations, litigation or regulatory investigations.
The Company operates primarily in the United States, and our Sites are operated from the United States. If you interact with the Company and/or our Sites from outside of the United States, it is possible that your personal data or other information is transferred outside of your state, country, or other governmental jurisdiction for the Company to render the collection, use, and sharing practices disclosed elsewhere in this Policy.
Other jurisdictions, including theUnited States, may have data protection rules that are different from those of your jurisdiction. In any case, we will take measures to ensure that any such transfers comply with applicable data protection laws and that your personal data remains protected to the standards described in this Policy. Personal data transferred to another country may be subject to lawful access requests by courts, law enforcement agencies, or other government authorities in those other countries.
This Canadian Privacy Notice (this “Notice”) is intended to provide additional information for residents of Canada. For the purposes of this Notice, "personal information" means information about an identifiable individual. Personal information does not include any business contact information that is solely used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, work address, work telephone number, or work email address. Personal information also does not include information that has been de-identified, anonymized, or aggregated in such a way that there is no serious possibility it can be used to identify an individual, whether on its own or in combination with other available information.
We may collect, use, and disclose personal information as described in “What Information We Collect,” “Purposes for Collection,” and “Disclosing Information,” respectively.
Under Canadian law, you have the right to access, correct, and delete your personal information as well as the right to withdraw your consent in certain circumstances. If you have already consented to the collection, use, and/or disclosure of your personal data, you may subsequently “opt out” at any time, subject to legal or contractual restrictions and reasonable notice by reaching out to us via email using the contact information provided below.
If you have any questions or concerns about our privacy practices, please do not hesitate to contact us using the contact information provided below. You may also contact the Office of the Privacy Commissioner at (800) 282-1376 if you are unsatisfied with our response to your privacy concern.
Our Sites are not directed toward individuals under the age of 18 (“Children”). We do not knowingly collect personal data from Children, and no personal data should be submitted to our Sites by or on behalf of Children. If we learn that we have collected or received personal data from a Child, we will delete that information as permitted by law. You must be old enough to consent to the processing of your personal data in your jurisdiction. If you believe we may have collected any personal data from a Child without parental consent, please reach out to us via email using the contact information provided below.
Our Sites may contain links or otherwise provide access to third-party sites, which may include websites or mobile applications. These links are maintained for your informational purposes only and to point you toward the products and services of third parties that we believe may be of interest to you. Please note that we have no control over and are not responsible for third-party sites, their content, or any products or services available through the third-party sites. Our Privacy Policy does not apply to third-party sites. We encourage you to read the privacy policies of any third-party sites with which you choose to interact.
We may update this Policy from time to time. The date this Policy was last updated is identified at the top of this page. Any changes are effective when we post the revised Policy on the Sites. If we make material changes to this Policy that expand our rights to collect new information or to use differently any personal data that we have previously collected about you, we will notify you of the updates and provide you with the new disclosures by posting it on our Sites and/or via email if and to the extent we may have available contact information about you. We encourage you to review this Policy often to stay informed of how we may process your personal data.
If you have any questions or concerns about this Policy or our privacy practices, please contact us. You can email or write to us using the information below:
Prism Data Technologies, Inc.
228 Park Ave S
PMB 15764
New York, NY 10003-1502
